We are pleased to welcome David Burton as Sales Executive. His main responsibilities include
business development with direct marketing and card solution sales, growing existing accounts,
and building long-term relationships with prospects and clients.
David is married, has two children and three grandchildren, all boys! In his spare time, he
enjoys tennis, pickleball, golf, and cheering for the Dayton Flyers and Ohio State Buckeyes!
We are pleased to announce the promotion of Mike Lynn to Warehouse Manager. In his new role, he will oversee receiving, shipping, warehousing, distribution, and maintenance operations. He will also maintain standards of health, safety, and security.
Mike has been with the company for 37 years. He has two children. In his spare time, he enjoys football, basketball, and watching movies.
We are pleased to welcome Lalainne Pineda as Account Coordinator. She oversees the day-to-day projects, maintains communication with the client and internal departments, and follows up to ensure projects are completed right, on time, and within budget.
Lalainne has one son. In her spare time, she enjoys reading, going for walks, and watching K-dramas.
We are pleased to announce the promotion of Brian W. Yeck to Production Manager. In his new role, he will manage production schedules and ensure processes stay within budgets and deadlines. He will maintain awareness of USPS changes in policies and regulations and trends in the mail industry.
Brian has been with Yeck Brothers Company for over 19 years. He is married and has two children. He enjoys spending time with his family, coaching baseball, and playing golf in his spare time.
On September 30, 2022, local businessman, Ben Carter purchased Yeck Brothers Company in Moraine, Ohio. Yeck Brothers will continue to operate under the same name, with the same staff and in the same building in Moraine.
Ben will maintain and grow the company’s core business, direct mail, and fulfillment services. In addition he will work on cross-selling opportunities with the Plastic Card Division customers of Yeck.
“I have been privileged to see the exceptional work of Yeck Brothers firsthand as a representative of my family’s commercial printing business. Now I look forward to working with Yeck Brother’s staff to deliver the highest quality direct marketing and fulfillment services,” said President Ben Carter.
Yeck Brothers Company specializes in all aspects of direct mail, fulfillment, and related marketing support. Since 1938 they have been serving national and local clients like Ohio’s Hospice, Synchrony Financial, John Deere Credit, The Dayton Art Institute, The Foodbank and more.
Please welcome the newest member of our Creative Team!
Adam will be responsible for creative strategy and art direction as well as managing digital content plus streamlining Yeck Brothers’ creative processes, including print purchase and production so we can continuously improve our services to our clients.
Adam is a graduate of The Modern College of Design (formerly School of Advertising Art) and has over 10+ years of experience in marketing and graphic design, branding strategy, package design, SEO, copywriting, email design and marketing, photography direction, print production and much more.
Adam is a goal-oriented marketer, experienced project leader, imaginative and inventive and a creative problem solver. We are excited to have him join our Team!
After hours you’ll find Adam hanging with Manny and Vladmir, his 4-legged buddies, cooking a delicious dinner, while listening to one of his eclectic playlists. Connect with Adam on LinkedIn to learn more about his career.
While everything continues to move into the digital world, we hear time and again about living in a paperless world. Fortunately, (for us) that is not the case at all when it comes to marketing communications.
A Canadian company recently completed a fascinating study comparing the effects of direct mail marketing directly with email and display ads. This study evaluated:
Research by neuroscientists suggests hard-copy marketing connects with our brains more easily. This study found that direct mail requires 21% less brain power to process than digital media, making it both easier to understand and more memorable. When asked to name a brand they’d just seen during a post-exposure memory test, recall was 70% higher among those who’d been exposed to a piece of direct mail than a digital ad.
Digital ads provide a lot of algorithmic data to help us measure our efforts, but between eye strain, social media interruptions and competing ads, it’s as if digital advertising comes with built-in distractions.
When you’re holding a piece of mail in your hands, you must consider each offer you come across. You can choose to toss it in the trash, make a purchase or something in between, but the bottom line is, mail forces you to look at the offer and decide what to do with it.
Now is not the time to discount the power of direct mail, in fact, it may be time to increase your use of mail and integrate it into your digital campaigns – giving you the best of both worlds.
Here at Yeck Brothers Company we love direct mail and we’re really good at it. Plus, you get the added benefit of access to our partner SabatinoWest for a fully integrated campaign. Give us a try.